Plan, Build, and Box

Plan, Build, and Box

In my fields I often hear people say think outside of the box. I silently think to myself, “Are you serious?” Honestly this is a sickness that failing corporate CEO’s started. Think outside the box really means, “Crap we screwed up, we don’t know what to do so let’s think of something we haven’t done.” What this should tell us is that their planning was flawed from the start. So flawed in fact, even their backup plans and countless years of experience failed. No one can predict the future. However, you can increase your odds of being “right” by creating a system of boundaries, projections, goals, and benchmarks. A proverbial box. Sure it takes a lot of time and is probably a painful process (unless you are one of these crazy business designers like myself, then it’s Christmas). I borrowed a concept from church ministry leader Andy Stanley, “You have to make time to work on it, not in it.” In business design and planning it means; pull yourself out of the day-to-day, out of the meetings, and look for ways to grow inside the box. At their core, our ideas are about adapting, exploring, and overcoming obstacles anyway. Before you know it, you will be in uncharted territory with the systems in place and healthy bottom-lines needed to see your ideas grow and flourish.

“Your ideas are only as good as the systems that support them.” – Josh

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