Joshua Street's Blog

Archive for the ‘branch’ tag

Innovation is Invitation

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Smart companies are fueled by smart innovation which is why Branch Records ( is changing the playing field. Don’t play fair. Innovation and passion drawn people to a brand. Some people start with a single great product. Whereas Branch Records was started with a single great process, much like the Model T was the result of Ford’s assembly process. Products are easy to copy, just look at how many different types of soap there are in Walmart. Processes are far more difficult, complex, driven from variable sources, often non-transferable. Sure you can hire someone away from another company, but can you recreate the environment that helped make that someone. Branch has set to create an environment of innovation which means that it is sure to better other products while creating their own.

“Innovation isn’t about being the first at everything… just the only thing that matters.” – Josh

Written by Josh

September 20th, 2008 at 1:02 am

Plan, Build, and Box

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In my fields I often hear people say think outside of the box. I silently think to myself, “Are you serious?” Honestly this is a sickness that failing corporate CEO’s started. Think outside the box really means, “Crap we screwed up, we don’t know what to do so let’s think of something we haven’t done.” What this should tell us is that their planning was flawed from the start. So flawed in fact, even their backup plans and countless years of experience failed. No one can predict the future. However, you can increase your odds of being “right” by creating a system of boundaries, projections, goals, and benchmarks. A proverbial box. Sure it takes a lot of time and is probably a painful process (unless you are one of these crazy business designers like myself, then it’s Christmas). I borrowed a concept from church ministry leader Andy Stanley, “You have to make time to work on it, not in it.” In business design and planning it means; pull yourself out of the day-to-day, out of the meetings, and look for ways to grow inside the box. At their core, our ideas are about adapting, exploring, and overcoming obstacles anyway. Before you know it, you will be in uncharted territory with the systems in place and healthy bottom-lines needed to see your ideas grow and flourish.

“Your ideas are only as good as the systems that support them.” – Josh

Written by Josh

September 19th, 2008 at 1:05 am

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