The Copy Machine

The Copy Machine

When I think about how to gain traction on a product or a service, I don’t often look at the copier as the cornerstone expression of innovation. It’s cooler and more user friendly than a printing press, but honestly, it is the 2nd most hated thing in every office space. Still I think it just might hold the solution for every person striving to accomplish more with the help of others.

Stop and think about the last time you used a copier. At it’s best, it makes a near exact duplicate of the original. You don’t put a piece of paper filled with numbers and turn out a picture of the Mona Lisa. Whatever is on that page is what comes out the other side, 100 times over. Keep that in mind next time you find yourself at a point of frustration with your co-workers or employees wondering why no one can get traction to your goal. It might not be them that is the problem. It might be what you are (or are not) duplicating. Blank pieces of paper are great for painting, but there not so good for making copies.

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